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"Sandra Golden & Associates conducted a complete assessment of MWCC’s marketing efforts and then helped to spearhead a college-wide, integrated marketing planning process at MWCC. SGA was easy to work with, responsive, and very well-received by the college community. Through their work with MWCC, faculty and staff began to see marketing as “everyone’s job,” not just the job of the marketing department. Their assessments and marketing planning assistance brought MWCC’s marketing initiatives to the next level. As a direct result of SGA’s work with us, MWCC has conducted a complete rebranding campaign and instituted a yearly marketing planning process. During the 06-07 academic year, MWCC served the largest credit and noncredit student body in its history - 10,124 - representing a one-year increase of 13-percent. " Daniel Asquino, President, Mount Wachusetts Community College, Massachusettes

Services That Get Results

• Customized marketing workshops at your college
  Two-day workshops offered on-site at individual colleges or for groups such as statewide college systems. The workshops involve a broad base of campus individuals and help build a college-wide understanding of marketing, a marketing team and strategic marketing plan.



• Marketing Audits
  Audits help you analyze where you are and where you should be going. Two-day campus audits include interviews and focus groups with various internal and external groups involved in the marketing process. A written report includes analysis of strengths, recommended action steps to build your marketing plan, and summary of interviews.



• Marketing Research
  Marketing research to set you in the right direction and create a baseline for assessment of your efforts. Research of community awareness, perceptions, needs; business and student surveys. Research report includes data analysis as well as marketing implications.



• Fall Seminars
  One-day workshops on creating a team and plan offered to individuals from colleges and universities. Scheduled in two to three cities in the fall.

For more details on how each of these services can provide solutions for the issues you face, check out the pages on: Workshops At Your College; Audits; Research; and One-Day Seminars.

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