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Resources
Generic Reports:
The following two reports are actual reports created for client colleges. One is a sample of an Audit Report and the second is a sample of a Marketing Research Report. All references to the specific colleges have been removed for privacy. You may download these articles formated in Microsoft Word or as a PDF file.
"Sample Audit Report"
Word File PDF File
"Sample Marketing Research Report"
Word File
PDF File
Articles:
The following articles, printed in full, give background information on various marketing areas. You may download these articles formated in Microsoft Word or as a PDF file.
"NCMPR - Handouts and
Background Materials"
"NCMPR - Handouts and
Background Materials from the 2003/2004 National Conferences"
"Red Hot PR/Marketing
Techniques for an Ice-Cold Economy"
"Beyond
the Field of Dreams: Marketing for the 21st Century"
"Helping
Your College Departments Reach Their Target Markets"
"It's Time to
Talk Quality -- And A Whole Lot More"
"Making
Marketing Work"
"Using
a Marketing Audit to Set Directions for Results"
"Making
Marketing Data Work for You"
PowerPoint Show: Of Course You"ll Fit In -- Messages and Services to
Reach an Adult Market
PowerPoint Show: Looking at the Big Picture -- Marketing in the Context of a
Strategic Communications Plan
Word File
PDF File
This section contains copies of the handouts, as well as additional background materials,
from the breakout sessions and roundtables presented by Sandy and Larry Golden at the NCMPR
national conference on the topics of:
Dealing with the Petulant Media (including background
sheets on crisis communication, tips for media relations, finding feature angles for programs,
and media relations for advocacy)
Red Hot PR/Marketing Techniques for an Ice-Cold Economy
Getting Faculty Involved in the Marketing Effort - A Faculty Perspective
Word File
PDF File
As our colleges face serious state and local budget cuts in these
hard economic times, often at the same time we are increasing our services to growing enrollments, it becomes more
important than ever that we find ways to continue to tell our story in ways that are low or no cost, and even include
effective cost-cutting measures. This article will share concrete ideas on what can work for your college as you continue
to communicate with targeted audiences from potential students to legislators, business leaders and the media.
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PDF File
Demographic trends and how to market for today's
new audiences
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PDF File
What to consider in creating a plan for a specific program or target market
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PDF File
What do people think is important when they
select a community college -- and how is this different from the decision to go to a 4-year university. National research done
by our company with colleges across the country gives some helpful information.
Word File
PDF File
Describing why and how to involve a broad based team from your college
in marketing planning
Word File
PDF File
Describing the purpose and scope of college audits
Word File
PDF File
Describing how and when to use marketing research 
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