About Us Services Clients Resources Home

Research

Effective research can help your college:

Establish a concrete data base for forecasting and making sound marketing decisions.
Provide a baseline for assessing and evaluating future marketing activities.

Sandra Golden & Associates has experts who not only have experience in marketing research, but who also have extensive backgrounds as practitioners in two-year colleges and know how to develop research that really gives answers that help colleges market more effectively.

Objectives of research:

Typical surveys done with community residents, businesses and/or students can help obtain information such as:

Public awareness of the college, its programs and your competition and the sources from which they gain this awareness (e.g. media, others)
Attitudes, perceptions, image, satisfaction with services and experiences concerning the college
Key benefits important to your target audiences when considering an institution of higher education
Test attitudes and demands for programs you may be considering; e.g. weekend college, Internet, etc.
Establish relevant needs and attitudes of specific target markets through the use of cross-tabs; e.g. geographic, age, gender, ethnicity

Included in research activities:

Advance analysis of basic college material
Survey design and implementation, using approaches including phone surveys, focus groups and direct mail
Analysis of data and preparation of report
Unlimited cross-tabs
Presentation of final findings and marketing implications
Use of implications in planning and presenting marketing workshop and developing of marketing plan

For further information, a sample research report or to schedule a research survey for your college or university call Sandy or Larry at 480-634-7161 or email her at sandra@sandragolden.com

View our article on "Making Marketing Data Work for You" [ Word File or PDF File] which describes how and when to use marketing research.

Click for printer-friendly version