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Recent Clientele ... And What They Say About Us
- Aims Community
College, Colorado
- Alabama
Community College System
- Alamo Community
College District, Texas
- Alexandria
Technical College, Minnesota
- Alvin Community
College, Texas
- American
Association of Women in Community Colleges
- Anne Arundel
Community College, Maryland
- Anoka Technical
College, Minnesota
- Arkansas Association
of Two-Year Colleges
- Ashland
Community College, Kentucky
- Austin
Community College, Texas
- Baltimore City Community
College, Maryland
- Baton Rouge Community
College, Louisiana
- Berkshire
Community College, Massachusetts
- Brazosport
College, Texas
- California
Community Colleges - Workforce Leaders Institute
- California
Community Colleges - Central Region Workforce
- Cape Cod Community
College, Massachusetts
- Cedar Valley College, Texas
- Central Florida
Community College
- Central
Community College, Nebraska
- Central
Oregon Community College
- Century College, Minnesota
- Chandler-Gilbert Community
College
- Chesapeake
College, Maryland
- Clackamas
Community College, Oregon
- Cleveland State
Community College, Tennessee
- The College
Board
- College of DuPage,
Illinois
- College of the
Mainland, Texas
- Community
College of Baltimore County, Maryland
- Community
College of Beaver County, Pennsylvania
- Community
College of Florida at Jacksonville
- Community
Colleges of Spokane, Washington
- Contra
Costa Community College District, California
- Council for the Advancement
and Support of Education
- Dallas
County Community College District, Texas
- Daytona Beach Community
College, Florida
- Dona Ana Branch Community
College, New Mexico
- Edmonds Community
College, Washington
- El Centro College, Texas
- El Paso
Community College, Texas
- Erie Community
College, New York
- Florida Association of
Community Colleges
- Frederick
Community College, Maryland
- Galveston College,
Texas
- Gateway
Technical College, Wisconsin
- Georgia
Department of Technical and Adult Education
- Georgia Perimeter College
- Gloucester County College, New Jersey
- Green River
Community College, Washington
- Gulf Coast Community
College, Florida
- Gulf Coast
Consortium, Texas
- Harford
Community College, Maryland
- Heartland
Community College, Illinois
- Hennepin
Technical College, Minnesota
- Holyoke
Community College, Massachusetts
- Houston Community
College, Texas
- Jefferson
Community College, New York
- Joliet Junior College, Illinois
- Kenai Peninsula
College, Alaska
- Keyano
College, Alberta, Canada
- Lee College,
Texas
- Louisiana
Community & Technical College System
- Luzerne County
Community College, Pennsylvania
- Madison
Area Technical College, Wisconsin
- Maine Technical
College System
- Maricopa County
Community College District, Arizona
- Metropolitan Community
College, Missouri
- Modesto
Junior College, California
- Monroe
Community College, New York
- Montcalm
Community College, Michigan
- Mount Wachusett Community
College, Massachusetts
- Mt. Hood Community
College, Oregon
- Mt. San Jacinto
College, California
- National
Council for Marketing & Public Relations
- Nebraska College
of Technical Agriculture
- North Carolina
Community Colleges
- North Harris Montgomery
Community College District, Texas
- Northern
Arizona University
- Northern
Maine Technical College
- Ocean County
College, New Jersey
- Ohio Continuing
Higher Education Association
- The Ohio
State University at Marion
- Pennsylvania Highlands
Community College
- Pennsylvania Commission for
Community Colleges
- Peralta
Community College District, California
- Phoenix College, Arizona
- Pine Technical
College, Minnesota
- Portland
Community College, Oregon
- Riverland
Community College, Minnesota
- Riverside
Community College, California
-
San Bernardino Valley College, California
- Skagit Valley
College, Washington
- San Jacinto
College District, Texas
- Southwest Texas Junior
College
- Southwest
Virginia Community College
- State Fair Community
College, Missouri
- Tarrant County
College, Texas
- Texas Association for Institutional
Research
-
Tri-County Technical College, South Carolina
- The University
of Akron - Wayne College, Ohio
- The University
of Cincinnati - Clermont College, Ohio
- USA Group/Noel
Levitz
- Victoria
College, Texas
-
Virginia Western Community College
- Villa Maria
College of Buffalo, New York
- Virginia
Community College System
- Western Nebraska
Community College
- Western
Nevada Community College
- Wharton County Junior
College, Texas
-
Wor-Wic Community College, Maryland
- Yavapai College, Arizona
Our Clients Tell Our Success Story
- Our marketing experience with Sandy and Larry Golden has provided
terrific results for the college. In addition to the obvious success
demonstrated by our 10% enrollment increase, after experiencing two
years of flat enrollment numbers, the longer lasting impact is that the
institution has adopted a marketing culture. We now have active
college-wide committees continually developing, implementing and
assessing marketing action plans. As an institution we already had a
culture of assessment, but through the consultation services of Sandy
and Larry, we learned how marketing and assessment are linked and this
helped everyone understand the significance of our marketing venture and
broadened the focus from enrollment numbers exclusively to service
outcomes as well."
Ray Hoy, President
Wor-Wic Community College, Maryland
- Sandra Golden & Associates conducted a complete assessment of MWCC’s marketing efforts and then helped to spearhead a college-wide, integrated marketing planning process at MWCC. SGA was easy to work with, responsive, and very well-received by the college community. Through their work with MWCC, faculty and staff began to see marketing as “everyone’s job,” not just the job of the marketing department. Their assessments and marketing planning assistance brought MWCC’s marketing initiatives to the next level. As a direct result of SGA’s work with us, MWCC has conducted a complete rebranding campaign and instituted a yearly marketing planning process. During the 06-07 academic year, MWCC served the largest credit and noncredit student body in its history - 10,124 - representing a one-year increase of 13-percent.
Daniel Asquino, President
Mount Wachusetts Community College, Massachusettes
- Sandy is a nationally respected expert in marketing for community colleges. Her seminars and on-campus programs help colleges organize an effective marketing team and send participants back to their campuses with knowledge and enthusiasm for the tasks at hand. Her work with our state system provided us with a marketing/PR vision and a plan of concrete steps for action.
Dr. Walter Bumphus, Professor, University of Texas, Community College Leadership Program, Former President, Louisiana Community and Technical College System
- "Sandra and Larry did a complete audit of our marketing cycle -- as a result, we formed a Strategic Enrollment Management Committee that has completely revamped our 'applied-to-admitted-to-enrolled' process. The promotional materials audit was a real eye-opener for us. After working with Sandra, we implemented a "family look" for all our publications and advertising.
She studied our marketing budget and made some great suggestions for how to make the best use of our limited funds. She alsora helped us to refine our distinctive "pride points" -- we now make it a point to promote those points in our marketing and outreach."
Rebecca Eidson
Director of PR and Communications
Tri-County Technical College, South Carolina
- Several people have asked me, "What's happening at MSJC," because of a 24% increase in summer enrollment and nearly a 9% gain this fall. I can't take all credit, but we did make some changes in marketing strategy that was a contributing factor: we conducted a letter campaign to students who were enrolled previously but dropped or stopped out; we beefed up advertising using student testimonials, we became more customer service oriented.
What really made a difference, in my opinion, was getting an enrollment management subcommittee together, consisting of Instruction, Student Services, Outreach, Counseling and Marketing-- five of us who attended a one-day Sandra Golden workshop over a year ago in Long Beach. Since then, we have expanded to a 20-member group, bought into the Golden and Associate research study (focus groups and telephone survey) and workshop, and we are working together making Marketing Action Plans as never before. If this sounds like pitch for Sandra Golden, it probably is, because she was able to reinforce the things I have been saying for years and getting almost nowhere.
Bill Marchese,
Director, Public Information and Marketing
Mt. San Jacinto College, California
- Our marketing office was in disarray. Administration recognized
the need to begin a new strategic marketing plan with solid research. Sandy and Larry Golden
came on campus for intense, two-day focus groups followed by market research of our community college's service area.
Their work set the course for a new plan, a new brand and a focused effort. The results confirmed some
things we already knew, but gave us a few surprises which showed us a new path on which to follow.
As a new marketing director, I appreciated the consistent contact and follow-up through emails and phone calls.
I felt like Sandy and Larry truly took the time to get to know our rural community college and gave us wonderful
suggestions. I always felt like I could conact them to ask questions, even after the research had been
completed. Their experience with two-year college marketing was top-notch. They see so many situations
across the entire country that they can truly show real-life examples and help you with suggestions for
whatever level of planning you are at or crisis you are in. They really took the time to understand our college
and meet our needs.
Shari Rosso, College Relations Director,
Western Nebraska Community College
- Cape Cod Community College has just finished its first full year
after Sandy and Lary's work, helping us identify core themes among our audiences, building and empowering a campus-wide
team, and setting clear goals and directions for each college area. We continue to see excellent enrollment with
strong growth in the key "traditional age" market segment and, equally as important, in retention, where communication
strategies combined with consistent, timely message delivery clearly is making a difference.
Michael Gross, Director of College Communications,
Cape Cod Community College
- We have found our consultants, Sandra Golden & Associates, to be
helpful and effective in working with our group to implement more effective practices.
We have six teams of
people each focused on particular topics (curricular issues and class scheduling, research and data, recruitment, retention,
marketing and promotions, student/customer service) and they will continue their work this coming year. There were a number
of parts in the process, among the more helpful to us were the community perceptions survey, the focus groups with many
constituent groups such as high school students including those who did not choose CGCC, and the workshops at the college
which mobilized large numbers of employees into working teams to start making changes. Even after delivering the various
research reports and the gap analysis, facilitating the workshops (including a special one with division chairs and faculty),
and finalizing their work with us, they have continued to monitor our progress and send back encouraging notes to our staff.
Maria Hesse, President,
Chandler-Gilbert Community College
-
Thanks for your help while in Uvalde helping us devise a marketing plan. Thanks to your suggestions and guidance, we now have a new logo; our brochures, web site and other publications have a new "family" look; and our schedule has become our number one marketing piece….
Being a one-man department, I can't thank you enough for continually driving home the point that marketing should be a part of the job description of every employee at Southwest Texas Junior College. … Since you worked with us, our fall enrollment has risen from 3,723 to 5,277, an increase of nearly 42% in 3 years. Also, we had an 18.5% increase in contact hours. Our percentage increase was the second highest of the 50 community college districts in the state. Overall, the state increase was 4.4%.
Because of our increase in contact hours, it looks like we will receive an additional $2.9 million from the state over the next two years, a 23.1% increase. Thanks again for all your help in getting SWTJC headed in the right direction.
Willie Edwards, Public Information Officer,
Southwest Texas Junior College
-
Friday after the workshop people stayed later than anyone ever does on a Friday evening. They were all a-buzz about the ideas that they came up with during the workshop. There was a great deal of excitement. Thanks for the great job getting us on track. Their enthusiasm is boundless!
Dr. Ray Hoy, President,
Wor-Wic Community College, Maryland
- It is my opinion
that a lot of companies fail ... because they don't procure or they don't heed
the direction or the advice that good research provides them. Golden & Associates, Inc.
provided invaluable research, insights, and recommendations to Anoka Technical College.
We chose to act on those recommendations to the extent that we had the capability ... Through
a creative agency we developed/designed a new brand "look" and tagline. We planned and
implemented an aggressive promotional, advertising, and public relations campaign.
The additional benefit of a motivational, campus-wide marketing workshop (conducted by
Golden & Associates) helped communicate to the majority of the staff and faculty the
meaning, the importance, and their influence to the success of our marketing/enrollment/
retention activities. (Don't forget the power of your staff and faculty. An internal
communications and promotional plan is also very important.) I am very pleased with the
results of our branding campaign that coincided with our enrollment management campaign.
It was all based on solid research; for that, I have Sandra Golden & Associates to thank.
Catherine Doucette, Marketing & Communications Director,
Anoka Technical College, Minnesota
- Your recent visits
for the marketing audit and follow-up workshop have enlivened our campus
community, increasing enthusiasm and energies. Prior to your visit, many
believed marketing was the responsibility of one office; as a result of
your presentations, everyone on campus realizes they have a part in this
important ongoing campus-wide activity. Thanks for sharing your expertise
and directing us toward marketing success.
Dr. Jon Larson, President,
Ocean County College, New Jersey
- Sandy is one of the
most captivating, real world marketers I have ever known. Her energetic presentation
style will make you want to rush back to your campus and use the principles of
her workshop. On a scale of 1 to 10, this workshop is a 12!
Roger Barrentine, Director of Public Relations,
Jefferson College, Missouri
- Your expertise, efficiency
and sheer energy were the keys to an extremely successful research study and
marketing workshop, and the seedlings for a full-grown, collegewide marketing
effort.
Conducting a baseline research study of students, former students and
the general public prior to the marketing workshop allowed us to create valid
assumptions about marketing needs and solutions. Armed with hard data, we could
more accurately target our markets with meaningful marketing strategies. And,
we will have an updated self-portrait against which to measure our efforts.
Utilizing the same professionals for both the research study and the marketing
workshop afforded a number of benefits ---you were able to tailor the workshop
to our college's specific programs and populations, and you were able to provide
greater expertise about our audiences and their needs.
Anne Hansen, Director of Information and Marketing Services,
Western Nevada Community College
- Sandy provided us a wonderful
structure for collaboration across institutional boundaries to develop an
integrated enrollment development marketing effort.
Dr. L. Richard Haney, Vice President, Student Development and Dean, Dr. Suzanne Beal,
Vice President, Academic Affairs and Dean,
Frederick Community College, Maryland
- I can't begin to tell
you all the positive feedback I have received regarding your morning presentation
on "Integrated Marketing" and your afternoon session on "Target Program Marketing."
Retreat participants were truly impressed by the amount of research you did about
BCCC beforehand and how you were able to integrate your knowledge of our marketing
efforts into your talks. "She really knows her stuff" and "she really did her homework"
were comments I heard repeatedly...... Faculty members in particular have told
me how they appreciated your citing of specific, concrete examples of best practices
rather than talking in more vague, general terms. "She gave me some really good
ideas that I can use right away" was also a common comment.
Karen Adams Smedley, Executive Director of Marketing,
Baltimore City Community College, Maryland
- Our college workshop with Sandy
brought together faculty, staff and administration to gain a common understanding for new
marketing approaches. She helped us create an enthusiastic team ready to move on the ideas
generated in the workshop.
Mary DeLuca, Senior Director for Public Relations,
Community College of Baltimore County, Maryland
- I was a neophyte going in and came
out with skills and knowledge I didn't think were possible to obtain in a one-day
workshop.
Yasmin Delahoussaye, Vice President, Student Services,
Los Angeles Valley College, California
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2008 Sandra Golden & Associates, Inc.
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