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Sandra Golden & Associates -
Expertise Combined with College Experience

A Winning Approach...

• Principals combining over 55 years of hands-on experience as practitioners in two-year colleges
• A proven record of success in solving college marketing and public relations problems at more than 100 two-year colleges since forming the company in 1995
• Practical recommendations that have been continually tested to work in a two-year college environment
• Affordable solutions that get results - increased enrollment, improved image, growing support for your college and internal support for your marketing efforts

Sandra Golden & Associates is unique in that we provide experts who not only have experience in marketing, but who also have extensive backgrounds as practitioners in two-year colleges. Sandy brings to her firm a 38-year career with nationally-award winning practices that have worked in a similar two-year college setting, along with extensive consulting and national lecturing and organization work that has exposed her to what works at other similar institutions.

The firm combines a number of unique qualifications to service your college needs:

• Firm specializes in providing two-year colleges with marketing/enrollment management audits, research, consulting and workshops to build a marketing team and marketing plan.


Since its formation in 1995, the company has worked with more than 100 two-year colleges across the country, from small one-campus colleges to multi-campus institutions, including those in rural, suburban, and urban locations. Some had as few as 300 students and others had over 50,000.


• Expertise is gained from a hands-on, 25-year career of leadership as a practitioner in a two-year college marketing and public relations setting.
  

As associate vice president of public affairs and information at Cuyahoga Community College, a three campus, 25,000 student institution, Sandy provided strategic planning and leadership in all areas of public relations and marketing.

Created and chaired a collegewide marketing team;

Developed a collegewide marketing plan;

Provided leadership for the creation of a new advertising/public relations campaign, requiring determination of promotion mix, analysis and prioritization of target markets and evaluation procedures to track and measure promotional effectiveness;

Provided strategic leadership and planning to the public relations/marketing unit, determining unit goals, objectives, staffing, budget.

These efforts turned a six-year enrollment decline into a five-year growth cycle of 17 percent collegewide and 40 percent on the downtown Cleveland campus;

These college programs were also recognized nationally with more than l00 professional awards.

• Team building skills and workshop teaching experience which enable her to create and implement a successful marketing team at your institution

Direct experience in forming and leading new marketing task forces from diverse college personnel and creating a team and plan that receive wide ongoing support from college leadership and grassroots personnel and resulted in concrete enrollment increase and achievement of marketing objectives.

She formed and led the marketing team at Cuyahoga Community College and has developed similar teams at dozens of colleges through her marketing consulting and seminar presentations

• Knowledge and expertise of successful efforts of colleges and universities across the country gained through leadership in national organizations and presentations across the country

Served as president of the National Council of Marketing and Public Relations, an affiliate of AACC, and was named its Communicator of the Year

Served as international board member of Council for Advancement and Support of Education and chaired its first Communications Commission

Past president of Greater Cleveland Public Relations Society of America

Speaker at more than 350 workshops and seminars for NCMPR, CASE, College Board, USA Group/Noel Levitz, AACC and others

Co-author of Shaping the Community College Image, and regular contributor to AACC Journal, NCMPR Counsel, CASE Currents, Admissions Marketing Report

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